Portfolio

I offer you the following services:

I offer you the following services:

  • Supporting your company-wide planning and strategy processes
  • Co-development of brands and their positioning
  • Planning and controlling the company's marketing goals and activities
  • Implementation of the marketing strategy and the related corporate goals
  • Continued optimization of selected customer acquisition and retention measures on various channels
  • Development of new products and services
  • Identification and research of target customers
  • Competitive analysis, benchmarking
  • Conceptual design and implementation of cross-media marketing campaigns with focus on B2B lead generation
  • Lead Follow-Up & ongoing monitoring by means of CRM program
  • Development of digital marketing strategies acting as interface between corporate marketing, product managers, digital marketing managers, sales and agencies
  • Development of campaign content, compelling communication messages, design of the customer journey (send-out emails, landing pages, microsites, CTA (call-to-action)
  • Development and coordination of the company's social media presence
  • Analysis, controlling and adjustments of marketing actions
  • Creation and development of marketing assets (print and digital)
  • New development and layout of customer logos
  • Design of online customer magazines and newsletters, company presentations
  • Development, creation and editing of marketing content (advertisements, news and press releases, case studies, white papers, success stories, print and online)
  • Design and implementation of image and product videos with agencies in coordination with the management from storyboard creation to release
  • Ensuring compliance with CI / CD requirements in all aspects of marketing communication
  • Consulting for and implementation of Internet and Intranet (re-)launches as well as sustainable maintenance using CMS, applicant management
  • Corporate Communication and project management
  • Coordination of internal and external partners. Briefing of agencies
  • Preparation of marketing budgets and their control
  • Conceptional design, planning, organisation, implementation and follow-up of internal and external, regional and national events, customer events, social events and tradeshows
  • Planning & design of exhibition stands
  • Consulting, planning and coordination of activities in the trade fair sector in close cooperation with all internal and external stakeholders
  • Identification of and negotiations with suppliers in the field of tradeshow materials and stock management of exhibition materials
  • Management of staffing schedules for exhibitions
  • Active trade fair participation and lead generation
  • Leads transfer/import into the corporate CRM database according to customer segments, taking into account GDPR compliance
  • Coordination, planning and support of product launches
  • Development of product launch plans and launch campaigns
  • Coordination and implementation of the accompanying marketing measures before, during and after the launch
  • Design of product brochures and presentations
  • Sales consulting and support services
  • Phone acquisition of new customers and follow-up of sales leads
  • Quote generation
  • Compilation and updating of price lists
  • Maintenance of article master data
  • Capital goods industry
  • Laboratory technology, NIR spectroscopy
  • Online quality/process control for the feed and food industry, milling
  • Personnel marketing
  • Catering
  • Events
  • Adobe Creative Cloud: Indesign, Photoshop, Illustrator, Adobe Acrobat Pro
  • MS-Office: Word, Excel, Powerpoint
  • CMS: Redaxo, Drupal, Wordpress, Typo 3, WebEdition, Contenido
  • Data anasysis: Google analytics, etracker
  • CRM: Microsoft Dynamics 365, Click Dimension, Navision Axapta, Power BI, Cobra,
  • Akeneo / PIM, Lexware
  • German: Mother tongue
  • English: Business fluent
  • French: Basic knowledge