Portfolio
I offer you the following services:
I offer you the following services:
- Supporting your company-wide planning and strategy processes
- Co-development of brands and their positioning
- Planning and controlling the company's marketing goals and activities
- Implementation of the marketing strategy and the related corporate goals
- Continued optimization of selected customer acquisition and retention measures on various channels
- Development of new products and services
- Identification and research of target customers
- Competitive analysis, benchmarking
- Conceptual design and implementation of cross-media marketing campaigns with focus on B2B lead generation
- Lead Follow-Up & ongoing monitoring by means of CRM program
- Development of digital marketing strategies acting as interface between corporate marketing, product managers, digital marketing managers, sales and agencies
- Development of campaign content, compelling communication messages, design of the customer journey (send-out emails, landing pages, microsites, CTA (call-to-action)
- Development and coordination of the company's social media presence
- Analysis, controlling and adjustments of marketing actions
- Creation and development of marketing assets (print and digital)
- New development and layout of customer logos
- Design of online customer magazines and newsletters, company presentations
- Development, creation and editing of marketing content (advertisements, news and press releases, case studies, white papers, success stories, print and online)
- Design and implementation of image and product videos with agencies in coordination with the management from storyboard creation to release
- Ensuring compliance with CI / CD requirements in all aspects of marketing communication
- Consulting for and implementation of Internet and Intranet (re-)launches as well as sustainable maintenance using CMS, applicant management
- Corporate Communication and project management
- Coordination of internal and external partners. Briefing of agencies
- Preparation of marketing budgets and their control
- Conceptional design, planning, organisation, implementation and follow-up of internal and external, regional and national events, customer events, social events and tradeshows
- Planning & design of exhibition stands
- Consulting, planning and coordination of activities in the trade fair sector in close cooperation with all internal and external stakeholders
- Identification of and negotiations with suppliers in the field of tradeshow materials and stock management of exhibition materials
- Management of staffing schedules for exhibitions
- Active trade fair participation and lead generation
- Leads transfer/import into the corporate CRM database according to customer segments, taking into account GDPR compliance
- Coordination, planning and support of product launches
- Development of product launch plans and launch campaigns
- Coordination and implementation of the accompanying marketing measures before, during and after the launch
- Design of product brochures and presentations
- Sales consulting and support services
- Phone acquisition of new customers and follow-up of sales leads
- Quote generation
- Compilation and updating of price lists
- Maintenance of article master data
- Capital goods industry
- Laboratory technology, NIR spectroscopy
- Online quality/process control for the feed and food industry, milling
- Personnel marketing
- Catering
- Events
- Adobe Creative Cloud: Indesign, Photoshop, Illustrator, Adobe Acrobat Pro
- MS-Office: Word, Excel, Powerpoint
- CMS: Redaxo, Drupal, Contao, Wordpress, Typo 3, WebEdition, Contenido
- Data analysis: Google Analytics, etracker
- CRM: Hubspot, SalesForce, Microsoft Dynamics 365, Click Dimension, Navision Axapta, Power BI, Cobra
- Akeneo / PIM, Lexware
- German: Mother tongue
- English: Business fluent
- French: Basic knowledge